Patrick Longo - New York State School Boards Association

Jan 7, 2021

About Patrick Longo

Patrick Longo is a dedicated member of the New York State School Boards Association (NYSSBA), specializing in providing top-notch SEO services. With his vast experience and expertise, Patrick helps businesses in the Business and Consumer Services industry efficiently optimize their online presence to drive more traffic and increase their rankings on search engines.


Patrick Longo offers a comprehensive range of SEO services tailored to meet the unique needs of businesses in the Business and Consumer Services industry. Leveraging the latest SEO techniques and strategies, Patrick ensures that your website ranks higher on search engine result pages (SERPs), effectively boosting your online visibility and driving organic traffic.

1. Keyword Research and Analysis

In order to target the right audience and drive relevant traffic to your website, Patrick thoroughly conducts in-depth keyword research and analysis. By identifying the most relevant and high-volume keywords for your business, he ensures that your website is optimized for the right search terms, increasing your chances of ranking higher on Google.

2. On-Page Optimization

Patrick specializes in optimizing your website's on-page elements to improve its relevancy and visibility in search engines. He meticulously optimizes your meta tags, headings, URLs, and content, ensuring they align with targeted keywords and provide valuable information to both users and search engine crawlers.

2.1 Meta Tags

Meta tags play a crucial role in conveying the essence of each web page to search engines. Patrick optimizes your meta titles and descriptions, incorporating relevant keywords and compelling copy that entice users to click through to your website.

2.2 Headings

By using HTML headings, Patrick organizes your content and improves its readability for both visitors and search engines. He strategically places relevant keywords within heading tags, further enhancing your website's optimization for targeted search terms.

2.3 URLs

Patrick ensures that your website's URLs are search engine-friendly, meaning they are concise, descriptive, and contain targeted keywords when possible. Optimized URLs not only improve your website's visibility but also enhance user experience and ease of navigation.

2.4 Content Optimization

When it comes to SEO, content is king. Patrick focuses on creating high-quality, engaging, and informative content that captivates your audience and provides value. He optimizes your content with targeted keywords, ensuring it is well-structured and easy to read, both for users and search engines.

2.4.1 Keyword Placement

Patrick strategically places targeted keywords throughout your content, without compromising its readability or natural flow. By doing so, he helps search engines understand the relevancy of your content and improves your chances of ranking higher.

2.4.2 Multimedia Optimization

In addition to textual content, Patrick also optimizes multimedia elements, such as images and videos, on your website. By optimizing alt attributes, captions, and file names, he helps search engines understand the context and relevance of these media files, further enhancing your website's optimization.

3. Technical SEO

Aside from on-page optimization, Patrick Longo excels in technical SEO, ensuring your website's backend is fully optimized for search engine crawlers. From website speed optimization to XML sitemaps and structured data implementation, he takes care of the technical aspects to improve your website's search engine visibility.

4. Off-Page SEO

Promoting your website's credibility and authority is essential for higher search engine rankings. Patrick utilizes effective off-page SEO strategies such as link building, social media marketing, and online reputation management to enhance your website's online presence and increase its visibility among potential customers.

4.1 Link Building

Patrick employs white-hat link building techniques to acquire high-quality, authoritative backlinks for your website. By focusing on relevant and reputable sources, he enhances your website's credibility and signals to search engines that you are a trusted source of information in your industry.

4.2 Social Media Marketing

Engaging with your audience on social media platforms not only helps build brand awareness but also drives traffic back to your website. Patrick devises effective social media marketing strategies that align with your business goals, generating buzz and attracting potential customers to your website.

4.3 Online Reputation Management

Your online reputation can greatly impact your search engine rankings. Patrick assists you in managing and monitoring your online presence, addressing any negative feedback or reviews to protect your brand's reputation and maintain a positive image in the eyes of both users and search engines.


When it comes to achieving higher search engine rankings and improving your online visibility, Patrick Longo and the New York State School Boards Association (NYSSBA) are your go-to experts in the Business and Consumer Services industry. With their comprehensive SEO services, you can trust that your website is in capable hands. Contact Patrick Longo today to take your online presence to new heights!

Bianca Weinstein
Great work, Patrick! Your SEO services are truly invaluable.
Oct 6, 2023