PERB: Past Practice Trumps Ethics Code

Nov 18, 2020


When it comes to the world of business and consumer services, ethics play a crucial role in maintaining transparency, trust, and fairness. However, an intriguing concept arises, focusing on the significance of past practice in relation to the ethics code. In this comprehensive guide, we will delve into the fascinating topic of how past practice can sometimes outweigh the strict adherence to an ethics code, specifically in the context of SEO services.

Understanding the Ethics Code

The ethics code in business and consumer services acts as a set of guidelines designed to ensure fairness, integrity, and ethical conduct within the industry. These codes aim to safeguard the rights and interests of both service providers and consumers, fostering a healthy, transparent marketplace.

The Role of Past Practice

Past practice refers to the traditional way of doing things, often based on experience and historical context. It holds a special place in the SEO services industry. While the ethics code lays down principles and standards to maintain ethical behavior, past practice can provide valuable insights and solutions that extend beyond what is written in the code.

Benefits of Past Practice in SEO Services

1. **Informed Decision-Making:** Past practice allows SEO service providers to make informed decisions based on their experiences and successes in the field. This firsthand knowledge can be invaluable in navigating complex ethical dilemmas that are not addressed explicitly in the code.

2. **Flexibility:** The digital landscape is constantly evolving, making it challenging for the ethics code to keep pace with every new development. Past practice enables SEO professionals to adapt and respond to emerging trends and technologies while ensuring ethical considerations are still met.

3. **Client-Centric Approach:** Past practice often stems from a rich history of working closely with clients from various industries. By leveraging the knowledge gained over time, SEO service providers can offer tailored strategies that cater to the unique needs and goals of their clients.

Balancing Past Practice and Ethics Code

While past practice can bring significant benefits, it is crucial to strike a balance between tradition and ethical responsibilities. It is essential for SEO service providers to carefully evaluate each situation and determine whether employing past practice aligns with the core principles of the ethics code.


In the world of business and consumer services, the interplay between past practice and the ethics code is a fascinating topic, especially within the realm of SEO services. While the ethics code provides a necessary framework for ethical behavior, past practice holds its own value in contributing to well-informed decision-making, flexibility, and client-centric approaches. By understanding the role of past practice in relation to the ethics code, SEO service providers can navigate the complexities of the industry while upholding the highest standards of ethics and professionalism.

Morten Hansen
Interesting and thought-provoking topic.
Nov 8, 2023